pROAS: Everyone does predictions. But how exactly?
Granularity, UA flows, monetization models, data consistency: ...
pROAS availability
Ok, anyone can predict LTV — but what about pROAS?
Predicted LTV
Table stakes — есть увсех (RC Prediction Explorer, Adapty pLTV, AppsFlyer PredictSK).
Marketing spend
Table stakes — есть увсех (RC Prediction Explorer, Adapty pLTV, AppsFlyer PredictSK).
Revenue
Table stakes — есть увсех (RC Prediction Explorer, Adapty pLTV, AppsFlyer PredictSK).
Predicted ROAS
Table stakes — есть увсех (RC Prediction Explorer, Adapty pLTV, AppsFlyer PredictSK).
Table stakes — есть увсех (RC Prediction Explorer, Adapty pLTV, AppsFlyer PredictSK).
pROAS for different user acquisition flows
Web
Web funnels (Web2Web)
Web app
Mobile
Web2App
App2App
SKAN
pROAS for different monetization models
Subscriptions
One-time purchases
Ad monetization
Hybrid monetization
pROAS and cohort granularity available
Application
Web funnel
Cohort Day
Cohort Week
Media Source
Campaign
Ad Set
Table stakes — есть увсех (RC Prediction Explorer, Adapty pLTV, AppsFlyer PredictSK).
Ad
Table stakes — есть увсех (RC Prediction Explorer, Adapty pLTV, AppsFlyer PredictSK).
Keyword
Table stakes — есть увсех (RC Prediction Explorer, Adapty pLTV, AppsFlyer PredictSK).
Country
Platform
Age
Gender
Adiitional pLTV Cohort Granularity
Subscription Plan
A/B test
Table stakes — есть увсех (RC Prediction Explorer, Adapty pLTV, AppsFlyer PredictSK).
Custom user segments
Table stakes — есть увсех (RC Prediction Explorer, Adapty pLTV, AppsFlyer PredictSK).
Billing engine
Table stakes — есть увсех (RC Prediction Explorer, Adapty pLTV, AppsFlyer PredictSK).
Data consistency
Клиент думал, что LTV $120 — оказалось $70. Насколько вы уверены в прогнозах?
Dispute rates deducted
Refunds deducted
Table stakes — есть увсех (RC Prediction Explorer, Adapty pLTV, AppsFlyer PredictSK).
Duplicate events
Gross vs net revenue
Different currencies
Different user identifiers
Table stakes — есть увсех (RC Prediction Explorer, Adapty pLTV, AppsFlyer PredictSK).
Different attribution windows
Different timezones / dates
Cross-validation
Table stakes — есть увсех (RC Prediction Explorer, Adapty pLTV, AppsFlyer PredictSK).
RDR alerts (chargeback prevention)
Country taxes
Table stakes — есть увсех (RC Prediction Explorer, Adapty pLTV, AppsFlyer PredictSK).
Examples of cohorts
Чтобы показать возможную гранулярность
iOS / US
Facebook / Germany / Campaign A / Install Day 12 Feb
Table stakes — есть увсех (RC Prediction Explorer, Adapty pLTV, AppsFlyer PredictSK).
