Turn business goals into
UA KPIs your team can track daily
Set KPI targets around predicted LTV, net ROAS, and payback,
then see whether campaigns, creatives, geos, and channels
are moving toward them from Day 1, Day 3, and Day 7 signals
Trusted by leading apps and games
Highcore Games
MemoryOS
AIstats
Global Work AI
Planner 5D
Sprouty
Mobiways
Dialogue
Glam AI
Replika
Dr. Kegel
VPN Lumos
Highcore Games
MemoryOS
AIstats
Global Work AI
Planner 5D
Sprouty
Mobiways
Dialogue
Glam AI
Replika
Dr. Kegel
VPN Lumos
One dashboard for KPI targets, predicted payback,
and campaign performance
Why teams use Campaignswell
to set smarter UA targets
Set KPI targets from
predicted LTV and payback
Without predicted LTV and payback, teams guess CAC targets and buy traffic almost blindly. Campaignswell predicts cohort economics from early user behavior, so teams set KPI targets around net ROAS, margin, and payback.
Highcore Games
The main benefit was not simply ‘spending more’. It was being able to plan spend more deliberately, with a clearer view of expected cohort development and margin impact.
Align every growth team around the same KPIs
When each team optimizes for its own KPI, growth drifts from business goals. Campaignswell connects team metrics to shared ROAS, LTV, and payback logic
Dialogue AI
Now we see everything in comparison with predicted LTV on certain months. We can compare our CPA and predicted LTV or real LTV in different splits, like creative idea, tariff bundles, everything. We can monitor it overall or in detail every day, several times a day.
How teams scaled ad spend with Campaignswell
AIstats
Moved from CPA control to LTV and ROAS-driven growth
“Before, we mostly watched CPA and cost per paid subscription, and the goal was to decrease acquisition cost.
With Campaignswell, ROAS and LTV became the metrics we could actually operate by. Now we compare CPA with predicted and actual LTV across creative ideas, pricing bundles, and other splits, monitor it every day, and use those signals to grow profit each month.”
With Campaignswell, ROAS and LTV became the metrics we could actually operate by. Now we compare CPA with predicted and actual LTV across creative ideas, pricing bundles, and other splits, monitor it every day, and use those signals to grow profit each month.”
Read full case
Highcore Games
Set business-margin KPIs and tune UA toward them
“The key result was not just higher spend. The bigger change was that growth became easier to manage.
The team could plan budget ranges more calmly, understand how marketing activity was likely to develop, and align UA decisions with margin goals instead of relying only on delayed cohort results.”
The team could plan budget ranges more calmly, understand how marketing activity was likely to develop, and align UA decisions with margin goals instead of relying only on delayed cohort results.”
Read full case
