Useful articles from UA and app growth experts

July 10, 2025

min read

Forecast smarter in your 2025 app marketing strategy. Blend predictive data with real-world metrics to drive user growth and scale confidently

Ernest Lebediev

Senior User Acquisition Manager at Almus

How this App team turned a web-to-app funnel test into 20% of total revenue

How a mobile app team used a web-to-app funnel to generate 20% of total revenue using predictive insights from Campaignswell.

Campaignswell

July 7, 2025

min read

ROAS and CPA can trick growth teams. Learn why LTV is the smarter metric for sustainable user acquisition and scaling long-term revenue

Anton Kuzmin

Head of User Acquisition at AdQuantum

Artsiom Kazamirchik

CEO at Campaignswell

July 9, 2025

min read

How to optimize your Web2App funnel to boost conversions, reduce app store fees and scale UA with smarter acquisition strategies

Eugene Strelets

Growth Product Manager at Lovi

July 10, 2025

min read