Useful articles from UA and app growth experts
June 27, 2025
5
min read
Why ROAS and CPA are lying to you in App Marketing
ROAS and CPA can trick growth teams. Learn why LTV is the smarter metric for sustainable user acquisition and scaling long-term revenue
How to hack your Web2App funnel
How to optimize your Web2App funnel to boost conversions, reduce app store fees and scale UA with smarter acquisition strategies
June 27, 2025
7
min read