UA and Growth Stories 

from App Leaders

Why mobile attribution modeling fails: the hidden gaps in your marketing stack that cost you $100K+

Discover the hidden gaps in your MMP and how attribution modeling creates a connected, data-driven view of your entire customer journey.
Campaignswell
Campaignswell
October 20, 2025
7
min read

Cohort analysis for mobile app growth: actionable insights that drive retention

Behind every LTV number is a cohort. Learn how to read them and see your growth differently.
Campaignswell
Campaignswell
September 30, 2025
8
min read

71 takeaways mobile app publishers can use to improve monetization strategy and LTV

New McKinsey-backed insights for mobile app publishers: Attention quality, not DAUs or installs, explains why monetization stalls. Discover 71 takeaways on how user focus impacts LTV, IAPs, and ad revenue.
Campaignswell
Campaignswell
September 30, 2025
7
min read

The hidden costs of building your own BI system

Thinking of building your own BI to scale ad spend? Might feel like the power move until you're knee-deep in dev costs, data chaos, and delays. Here's what really happens when teams go DIY.
Campaignswell
Campaignswell
September 19, 2025
7
min read

How top apps use predictive analytics to cut churn and boost ROI

Explore real-world examples of predictive analytics from apps like Netflix, Spotify, and Uber Eats—see how smart forecasting drives retention, cuts churn, and boosts ROI in the wild, not in a lab.
Campaignswell
Campaignswell
September 11, 2025
10
min read
SaaS BI vs Classical BI blog

SaaS BI vs. classical business intelligence: what app publishers really need

We break down SaaS BI vs classical BI—covering cost, scalability, maintenance, and flexibility so teams can choose the right analytics stack
Campaignswell
Campaignswell
September 1, 2025
8
min read
Google Sheets vs BI tools blog

Google sheets vs BI tools: why predictive ROI and LTV modeling matter when you scale UA spend

We compare Google Sheets vs BI tools for marketers - covering cost, scalability, collaboration, and insights to guide better data decisions
Campaignswell
Campaignswell
August 29, 2025
9
min read
cohort segmentation strategy

Why your cohort segmentation strategy isn’t working and how to fix it

A cohort segmentation strategy built on behavior and predicted value reveals real growth drivers and smarter budget decisions
Campaignswell
Campaignswell
August 20, 2025
9
min read
ROAS Prediction Strategy

ROAS prediction strategy that actually works (and why your dashboard isn’t enough)

A ROAS prediction strategy built on early cohort behavior helps teams act faster, scale winners, and cut wasted spend
Campaignswell
Campaignswell
August 15, 2025
5
min read
predictive cohort modeling to drive smarter campaign decisions

How to use predictive cohort modeling to drive smarter campaign decisions

Predictive cohort modeling spots winning segments early—so you allocate budget where long-term value is taking shape, not waiting for lagging metrics
Campaignswell
Campaignswell
August 8, 2025
5
min read
App install campaigns

App install campaigns: what actually works in 2025

What’s really driving profitable app install campaigns in 2025? We break down fresh data, real UA team experiments, and battle-tested tactics from creative scoring to ROAS-driven scaling.
Campaignswell
Campaignswell
July 25, 2025
5
min read