Useful articles from UA and app growth experts

Scaling UA on spreadsheets feels fine until it doesn’t. Discover when Google Sheets start breaking, why predictive ROI and LTV modeling matter, and how SaaS BI tools like Campaignswell give UA teams fast, accurate campaign ROI analysis to scale ad spend with confidence.

A cohort segmentation strategy built on behavior and predicted value reveals real growth drivers and smarter budget decisions

A ROAS prediction strategy built on early cohort behavior helps teams act faster, scale winners, and cut wasted spend

Predictive cohort modeling spots winning segments early—so you allocate budget where long-term value is taking shape, not waiting for lagging metrics

Predicting LTV and payback gives precise ROI insights, helping marketing teams align spend with long-term customer value

What’s really driving profitable app install campaigns in 2025? We break down fresh data, real UA team experiments, and battle-tested tactics from creative scoring to ROAS-driven scaling.

Mobile app LTV can quietly mislead. Uncover the hidden mistakes that distort your numbers and how to fix them for smarter growth decisions.

Forecast smarter in your 2025 app marketing strategy. Blend predictive data with real-world metrics to drive user growth and scale confidently

ROAS and CPA can trick growth teams. Learn why LTV is the smarter metric for sustainable user acquisition and scaling long-term revenue

How to optimize your Web2App funnel to boost conversions, reduce app store fees and scale UA with smarter acquisition strategies