Useful articles from UA and app growth experts
September 12, 2025
7
min read
10 monetization mistakes that hold back subscription apps
Discover 10 common monetization mistakes subscription apps make and how to fix them. Insights from an experienced practitioner who spent a decade optimizing paywalls, pricing, and retention, now sharing real-world lessons to help you scale revenue sustainably.
September 4, 2025
7
min read
User acquisition strategy guide: how to read dashboards without getting lost in metrics
Explore user acquisition strategies that drive scalable growth—covering paid, organic, retention loops, and predictive data-driven tactics
July 31, 2025
6
min read
Navigating user acquisition in the Dating App world: Challenges and shifts in 2025
What’s driving real growth in dating app marketing-from TikTok wins to custom product pages and Gen Z’s craving for relevance.
July 30, 2025
5
min read
How Campaignswell predicts LTV and helps teams scale to $600K/Day without killing ROI
Predicting LTV and payback gives precise ROI insights, helping marketing teams align spend with long-term customer value
July 18, 2025
6
min read
LTV calculation mistakes that cost your mobile app 10% of revenue (and how to avoid them)
Mobile app LTV can quietly mislead. Uncover the hidden mistakes that distort your numbers and how to fix them for smarter growth decisions.
July 9, 2025
6
min read
2025 App marketing strategy your dashboard doesn’t want you to know
Forecast smarter in your 2025 app marketing strategy. Blend predictive data with real-world metrics to drive user growth and scale confidently
June 18, 2025
5
min read
Why ROAS and CPA are lying to you in App Marketing
ROAS and CPA can trick growth teams. Learn why LTV is the smarter metric for sustainable user acquisition and scaling long-term revenue
June 18, 2025
7
min read
How to hack your Web2App funnel
How to optimize your Web2App funnel to boost conversions, reduce app store fees and scale UA with smarter acquisition strategies
How top apps use predictive analytics to cut churn and boost ROI
Explore real-world examples of predictive analytics from apps like Netflix, Spotify, and Uber Eats—see how smart forecasting drives retention, cuts churn, and boosts ROI in the wild, not in a lab.
September 11, 2025
10
min read
SaaS BI vs. classical business intelligence: what app publishers really need
We break down SaaS BI vs classical BI—covering cost, scalability, maintenance, and flexibility so teams can choose the right analytics stack
September 1, 2025
8
min read
Google sheets vs BI tools: why predictive ROI and LTV modeling matter when you scale UA spend
We compare Google Sheets vs BI tools for marketers - covering cost, scalability, collaboration, and insights to guide better data decisions
August 29, 2025
9
min read
Why your cohort segmentation strategy isn’t working and how to fix it
A cohort segmentation strategy built on behavior and predicted value reveals real growth drivers and smarter budget decisions
August 20, 2025
9
min read
ROAS prediction strategy that actually works (and why your dashboard isn’t enough)
A ROAS prediction strategy built on early cohort behavior helps teams act faster, scale winners, and cut wasted spend
August 15, 2025
5
min read
How to use predictive cohort modeling to drive smarter campaign decisions
Predictive cohort modeling spots winning segments early—so you allocate budget where long-term value is taking shape, not waiting for lagging metrics
August 8, 2025
5
min read
App install campaigns: what actually works in 2025
What’s really driving profitable app install campaigns in 2025? We break down fresh data, real UA team experiments, and battle-tested tactics from creative scoring to ROAS-driven scaling.
July 25, 2025
5
min read