LTV Calculator for apps with ad monetization
Calculate Retained Users, Impressions, Revenue and LTV over different lifetimes
Step 1
Add your data
Ad unit
Rewarded
Interstitial
Banner
Step 2
Add retention metrics
| Day | Retention (%) |
|---|---|
| 0 | |
| 1 | |
| 3 | |
| 7 | |
| 14 | |
| 28 | |
| 60 | |
| 90 | |
| 180 | |
| 365 |
Step 3
Add monetization metrics
| Day | Rewarded | Interstitial | Banner |
|---|---|---|---|
| 0 | |||
| 1 | |||
| 3 | |||
| 7 | |||
| 14 |
| Rewarded | Interstitial | Banner | |
|---|---|---|---|
| eCPM Day 0 | |||
| eCPM Day 7 |
Your calculations are here
| Day | Retained Users | User Days | Impressions | Revenue | LTV |
|---|