Top-5 mobile VPN worldwide. x9 Android MRR. x3 ad spend. Payback reduced from 6 to 3 months.

​What’s the recipe for this kind of growth?

​On Jan 27, Evgenia Vaganova, Growth Product Manager at Lumos VPN, will share how the team achieved this growth — and what had to change inside their analytics, forecasting, and growth processes to scale globally with confidence.

​You’ll get a behind-the-scenes look at how Lumos moved from affiliate-led growth with long payback periods to ROI-driven scaling across Google Ads and Meta, operating across 190 geographies with a single, trusted view of performance.

​What’s inside? Insights into:

​• Why affiliate marketing worked early on and why it eventually slowed growth
• How fragmented data and outdated payouts created hidden scaling risks
• The shift from installs and trials to payback and pROI as core KPIs
• How reliable predicts unlocked confident global scaling
• Why Android and iOS users require different forecasting logic

​🎙 Hosted by Artsiom Kazimirchik, Founder & CEO at Campaignswell