Double-check your LTV!

Why LTV is N1 metric for your user acquisition

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Speakers

Anton Kuzmin

Head of User Acquisition at AdQuantum

Artsiom Kazimirchik

CEO at Campaignswell

If you could only track one UA metric – what would it be?

Our bet is on LTV. 🎯

While many teams chase ROAS or CPA, sustainable growth happens when you focus on long-term value – and make LTV the core of your UA decisions.

On our first-ever webinar, we’ll show why LTV is your real North Star – the one that helps you grow not for a week, but in the long run. Expect sharp insights, real mistakes, and the strategy behind a case where ad spend was scaled to $600K/day.

What’s inside:

• Why ROAS can mislead you
• CPA vs LTV: is high CPA necessarily a problem?
• Different ad creatives, different LTVs: how to get users who pay x2 more
• Common LTV calculations mistakes and how to fix them
• Real-life cases of what actually works
• Live Q&A to dig into your challenges

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🎙 Speakers: 

Artsiom Kazimirchik, CEO at Campaignswell – a marketing analytics platform whose clients scale to $600k a day ad spend and grow $1M->$5M within months. Artsiom has 10+ years of experience in data analytics in performance marketing.

Anton Kuzmin, the Head of User Acquisition at AdQuantum, a performance marketing and ad creative partner for app & web projects. With over 10 years of experience in performance marketing, Anton leads the development and execution of strategies that drive scalable growth.