How often is data updated?
By default your data refreshes once a day, at a time we agree with you during onboarding. More frequent refreshes are available as a paid option — your CSM can walk you through it.
A few practical notes on the schedule:
- Refreshes start on the hour or the half hour, so the agreed time is the start of the run, not the finish.
- The finish time floats a little, because we pull from external systems and their response times vary with volume.
- The “updated” timestamp in the app is shown in your own timezone.
What this means for the numbers
- Today is always partial. Please exclude the current day when comparing with any other system.
- A change you make on your side appears after the next refresh. If you re-publish a funnel, ship an SDK release or add a funnel URL after today’s run, expect to see the effect tomorrow.
Sources refresh at different speeds
- Spend arrives daily from the ad networks. Some networks restate spend retroactively at month end — tell us the period and we will re-pull it.
- Web revenue comes from your payment providers and is close to real time, with the same daily consolidation into the reports.
- Mobile revenue comes from the stores(AppStore, Google Play Store) and subscription platforms in batches, so it can lag your store dashboard by a little.
- iOS attribution is the slowest by design: the modelled picture settles about four full days after the cohort date.
- Predictions for the newest cohorts move for the first few days and then stabilise, please give a cohort about a week before drawing conclusions.
If data has not appeared several hours after your usual refresh time, send us a note with the report link and we will check the run.
