Spend showing as "missing" or unattributed

Spend always comes straight from your ad accounts, so when it sits under "missing" the money is not lost — we simply could not match that spend to a campaign, funnel or platform. Here is how to narrow it down.

The usual causes

• Not every ad account was granted. During the connection flow each account is selected with its own checkbox, and an account left unticked will not be pulled. Please send us the ad account ID and we will confirm what we receive.
• The attribution link does not carry the IDs. If your links pass only the campaign name, we can attribute to campaign level but not to adset or ad, and the rest lands under "missing". Please include campaign, adset and ad IDs and names in the link template.
• A funnel URL is not registered. We scan your ad accounts for the funnel links you have added in the app, so any funnel that is not registered cannot be matched to its spend. Please add each new funnel before launch.
• A campaign was renamed while running. Grouping is by name, so the data splits into before and after. The campaign ID does not change — send us the IDs and we will bring them back together.
• Timezone. Your ad account and Campaignswell may cut the day differently, which moves spend between days. Monthly totals normally still match.

Spend on one row, revenue on another

This usually means the spend was recognised but the users behind it were not linked to the same dimension.

• On mobile, iOS attribution is modelled and arrives later than spend (3-4 days), so recent days look under-attributed by design.
• On web, revenue can only be split by campaign or funnel when the funnel sends the subscription events and the link carries the IDs.
• If a source has spend but no installs or subscribers at all, that points at the attribution setup rather than at the spend — please let us know and we will look at the raw data.

Before you write to us

• Confirm the period, the timezone of the ad account and the currency
• Check whether it is one account, one network, or everything
• Note whether it has always looked like this or started on a specific date, and what changed that day
• Share the report link plus a screenshot of the ad platform for the same period

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