How to integrate Mixpanel with Campaignswell

To connect Mixpanel, you'll confirm your plan supports S3 export, send us your Project Token, and — once we've set up the destination — create two S3 export pipelines (one for Events and one for People).

Please follow the steps in order.

Step 1. Confirm the S3 export add-on is enabled

S3 export in Mixpanel (Data Pipelines) requires an add-on on your Mixpanel plan. Make sure it's active on your project — without it, the S3 integration won't be available in Mixpanel.

If you're not sure, check with your Mixpanel account team.

Step 2. Send us your Project Token

1. Go to Mixpanel > Project Settings
2. Find the Project Token field
3. Copy the value and send it to your CSM

This is required to activate the integration on Campaignswell's side.

Step 3. Wait for confirmation from your CSM

Once we receive your token, we'll set up the destination and send you back the bucket name (and confirm the region).

Please wait for this confirmation before creating your pipelines — you'll need the bucket name in the next step.

Step 4. Create the Events pipeline

1. Go to Mixpanel > Integrations > S3
2. Click Create Pipeline
3. Enter the bucket name provided by your CSMNote: the name has no dashes and includes the word bucket
4. Set the region to US East 1
5. Under Data Source, select Events
6. Open Advanced settings and set the type to Recurring
7. Save the pipeline

⚠️ If you use a funnel builder (FunnelFox, Web2Wave, etc.): The funnel builder sends its own events — they do not include cw_subscribe or cw_nrc_purchase. In this case, also add all relevant events from the funnel builder (e.g., ff_subscribe, ff_purchase, or however they're named in that tool). Tell your CSM which events correspond to subscription start and purchase in your funnel builder setup.

(keep the existing pipeline setup screenshot here)

Step 5. Create the People pipeline

1. Repeat the same steps as above
2. Under Data Source, select People instead of Events
3. Save the pipeline

Once both pipelines are running, your data will start flowing to Campaignswell. Your CSM will confirm when data is being received.

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