Today, GlamAI (Top 5 App Store, $55M ARR) is a web funnel machine – 800 funnel versions shipped in a single year, and web-to-web driving ~50% of total revenue.

A year ago, the picture looked different: web-to-web was driving ~20% of total revenue.

The team relied on their own cohort-based LTV models and played it safe, operating at the lower bound of their estimates. But when real data came in, actual LTV turned out to be much higher.

Which meant one thing: they had been over-insuring – and killing profitable campaigns too early.

In this session, Dmitrii, Head of Web at GlamAI, will share how they fixed that and what the path from $60K to $1.8M/month in web spend actually looked like.

You’ll walk away with insights into:

∙ how LTV accuracy (or the lack of it) directly affects your scaling decisions
∙ what changed once the LTV picture became something they could actually trust
∙ a practical checklist for teams thinking about launching web funnels

Register now!