Blog
Ernest Lebediev

Ernest Lebediev

Senior User Acquisition Manager at Almus

Google sheets vs BI tools: why predictive ROI and LTV modeling matter when you scale UA spend

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August 29, 2025

Why your cohort segmentation strategy isn’t working and how to fix it

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August 21, 2025

ROAS prediction strategy that actually works (and why your dashboard isn’t enough)

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August 21, 2025

How to use predictive cohort modeling to drive smarter campaign decisions

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August 12, 2025

Navigating user acquisition in the Dating App world: Challenges and shifts in 2025

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August 19, 2025

How Campaignswell predicts LTV and helps teams scale to $600K/Day without killing ROI

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August 12, 2025

App install campaigns: what actually works in 2025

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July 28, 2025

Test article

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August 25, 2025
LTV

LTV calculation mistakes that cost your mobile app 10% of revenue (and how to avoid them)

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July 31, 2025

2025 App marketing strategy your dashboard doesn’t want you to know

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July 31, 2025
LTV

Why ROAS and CPA are lying to you in App Marketing

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July 9, 2025

How to hack your Web2App funnel

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July 10, 2025
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